Brazilian fans get chance to become virtual World Champions
Date: 03/16/2013
Brazilian football fans will have the possibility to follow in the footsteps of footballing greats such as Pelé and Ronaldo, albeit virtually by participating in the Brazilian qualifiers for the FIFA Interactive World Cup 2013 and standing the chance to be a FIFA World Champion.

 The Brazilian qualifiers will be held between March 16 and April 13 in seven capital cities. The virtual tournament is oganised by FIFA in association with Presenting Partners, EA SPORTS™ and PlayStation®, will also see FIFA Partner, Visa involved as a sponsor.

With eight qualifying rounds, the tournament will be held at universities in the six cities hosting the FIFA Confederations Cup 2013: Rio de Janeiro, Salvador, Brasília, Fortaleza, Recife and Belo Horizonte. Both the opening round and the Brazilian Final will be held in a large 400m² area at the Eldorado Mall, in the city of Sao Paulo. The winner in Brazil will compete at the FIFA Interactive World Cup 2013 Grand Final, to be held in the Spanish capital of Madrid from May 4-8. The world champion will receive a US$20,000 cash prize plus an exclusive invitation to the FIFA Ballon d’Or, event, which honors the best soccer players in the world.

FIFA’s Head of Strategy and Brand Management, Ralph Straus commented: “We are delighted to have Visa on board for the Brazilian qualifiers. The FIFA Interactive World Cup is an ideal platform to engage with a younger, digitally dynamic fan base who are passionate and knowledgeable about football. With over 1.6million players globally, the tournament has seen a significant rise in participation, highlighting the appeal amongst a hard to reach target group”.

Luis Cássio de Oliveira, Marketing Executive Director at Visa do Brasil added; “Everybody knows that Brazilians are passionate about soccer and that anything soccer-related can move crowds. Even when the subject is in virtual form, soccer continues to draw people’s attention. For Visa, being a FIFA partner and being present during special moments for the fans of this sport is very important,” explains Luis Cássio de Oliveira, Marketing Executive Director at Visa do Brasil. “This tournament is another initiative we are proud to take part in, especially since it will be held in the country hosting the next FIFA tournament” he says.

All information on the Brazilian round will be posted on the Official FIFA Interactive World Cup Facebook fanpage and the EA SPORTS Brazil Facebook fanpage.

Contestants can still participate and compete in this year’s FIWC through the online tournament played on the PLAYSTATION®Network, by registering ‘in-game’ in FIFA ’13 on their PS3.